Experience strategy and design studio
We validate, design, launch and grow products and services people actually use.
For founders, teams and organisations, whether you're starting from a rough idea or improving something already live.
Start a conversationAI made building cheap. Getting it wrong is still expensive.
Most products, services and ventures that struggle were built before anyone checked. We start there, and design for the people who'll use what gets built.
Four phases. Start where you are.
Whatever you're working on, a product, a service, a venture or an initiative, it goes through the same questions. Most projects begin with Discovery and Validation together. If yours is already live, you can start at any phase.
Discovery · 1 to 2 weeks
What we do
We take what you bring, an idea or something already out there that isn't taking off, and find the real problem behind it: who has it, who pays, and whether the logic of the offer holds.
You get
A written summary of the real problem and who has it, who would pay and why, two or three possible directions, and a recommendation: go ahead, change course or stop.
Start here if
You have an idea, or the response so far is weaker than expected and you're not sure why.
Validation · 6 to 8 weeks
What we do
We test your riskiest assumptions with the people you want to reach, build a prototype or pilot, and test the business model.
You get
Tested assumptions, a prototype or pilot, a profile of who it's for based on real conversations, and a business model checked against reality.
Start here if
You know the problem but not whether your answer to it is the one people will choose.
Design · 4 to 8 weeks
What we do
We design the full experience, from first contact to everyday use, so people understand it and trust it. Accessibility is built in from the start.
You get
A journey map, a tested experience design, and a prototype or service blueprint ready to build.
Start here if
You know what to build and need it designed, or people find what you have confusing.
Growth · 8 to 10 weeks
What we do
We take it to market with you: a go-to-market plan, a pilot with the first customers or participants, and everything ready for launch. Then we look at how people actually use it, fix the friction, and set up what keeps the experience consistent as it grows.
You get
A launch plan and pilot, a review based on real use, a refined experience, and the standards and processes to keep it that way.
Start here if
You're ready to launch, or it's live but uptake, retention or trust are lower than they should be.
Workshops
One question, worked through in a day or half a day. For founders and teams, and for incubators and accelerators who want them for their cohorts. In person or remote, in English, German or Spanish.
Problem Definition
Half dayFor a challenge that's still vague. You leave with a framed problem, a map of opportunities and two or three directions worth exploring.
Concept Validation
Half dayFor an idea that hasn't been challenged yet. You leave with your riskiest assumptions named and a plan to test them.
Experience Mapping
Half dayFor something that's already running: a product, a service or a program. You leave with the journey people actually go through, where they get stuck, and a prioritised list of what to fix.
Customer and Messaging
Full dayFor a message that isn't landing. You leave with a clear profile of who it's for, a core message, and tagline directions tested in the room.
What you can hold us to
Five commitments that apply to every project and workshop.
- You'll hear it if it isn't worth building.If the evidence says stop, we say so. Every recommendation shows what it's based on.
- You can stop after every phase.Scope is agreed phase by phase. No lock-in.
- No dark patterns.No fake urgency, hidden costs or pressure tactics in anything we design.
- Accessible from the first draft.What we design meets accessibility standards (WCAG AA) from the start, not checked at the end.
- Open about AI and data.People know what AI does in what we design, and you know where we use it in our own work.
Hi, I'm Silvia Lorena, and you'll work with me directly.
Strategic designer and industrial engineer, with more than five years in consulting at PwC across Central and Eastern Europe and the Middle East. I've mentored founders since 2022, currently with SIA, tech2impact's EDGE program and PWN Vienna, and I work in English, German and Spanish.
Tell me what you're working on.
A first conversation takes 30 minutes and costs nothing. You'll leave knowing which phase fits, or whether you need outside help at all. Planning an event? I'm also happy to talk about talks, panels and workshops.